SALES ACCELERATION - What's the difference between marketing and sales?

by: Michael DiMattio on

What is the difference between Marketing and Sales? To me, marketing is everything you do to identify your core target market and place your product or service in the mind and hands of potential customers. Sales is a process that is everything that you do to close the sale and get a signed agreement or invoice. Marketing disciplines:

  • Branding
  • Public Relations
  • Pricing
  • Packaging
  • Distribution
Without Marketing you would not have prospects or leads to follow up with, it's the shot gun approach - hoping to hit something in the dark. Without Sales Technique, strategy, good closing dialogue and good personality its like having a social gathering just for fun . . . going home empty handed. Both are necessities to the success of a business. Like planning a vacation or a trip, business building takes time, research, scheduling, and of course, a plan of action. The first thing every travel agent will ask is: "where are you going?" You need to have a clear picture of what you want before you begin the search. In business development, this means knowing what industry you are interested in and the profile of companies or customers you'd like to work with. What product or service will you provide? If you're just beginning the journey, don't worry, we all have to start somewhere! Ideally, every task you plan should take you further down the road to your ultimate goal. Let us know what your dreams are and let's get the ball rolling! E-mail us: please contact us. 714 612-1119 Let's accelerate your sales today. Yes, especially in a recession. We can help you figure out the best strategy that meets your specific needs. This is the most important time to maintain marketing support. Smart businesses that maintain their marketing support will gain market share and grow faster when market growth returns. You need strategy for success, and that's why we are here! Please click the button below "comment" located on the right hand side below this blog. Do you see the picture? Please contact us or email

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jack commented on 02-Jul-2014 12:54 PM

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