Love it. Some definitions: Quantitative research In the social sciences, quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. Quantitative research is used widely in social sciences such as psychology, sociology, anthropology, and political science. Research in mathematical sciences such as physics is also 'quantitative' by definition, though this use of the term differs in context. In the social sciences, the term relates to empirical methods, originating in both philosophical positivism and the history of statistics, which contrast qualitative research methods. Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses. Quantitative methods can be used to verify, which of such hypotheses are true. Quantitative research is generally made using scientific methods, which can include:

• The generation of models, theories and hypotheses
• The development of instruments and methods for measurement
• Experimental control and manipulation of variables
• Collection of empirical data
• Modeling and analysis of data
• Evaluation of results

Source: wikipedia Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans. My point. Quantitative is a fully loaded word. The marketing definition of the word can be used with a basic format report  - a typical college student can do it. Or - but wait - a 5th Grader can do.

Typical general procedure

Simply, there are five major and important steps involved in the research process:

1. Defining the Problem.
2. Research Design.
3. Data Collection.
4. Analysis.
5. Report Writing & presentation.

Then the problem is to audit and define. Of course basic information is collected. Come up with a basic concept to solve one specific issue. Implement it. Write up a simple protocol. Then feed it to the market (the people). A government is nothing more than an agency  that exercises it's authority, to manage, be the administration of the people policy.  It's like running a business. Conclusion: Keep it simple. The video was amazing.